Future of SEO & Google Search Amid COVID-19

How search trends are impacted by the COVID-19
(Last Updated On: December 13, 2020)

The COVID-19 pandemic has entered into every area of people’s life. This needs to be taken care of by the organizations and brands while reaching out to the crowds. As demands are decreasing for multiple ranges of products and services because of social distancing, organizations are reconsidering the manner in which they work together. Now, technology is the connecting link between the people and their businesses. If you are facing a crunch in your business because of this pandemic, then roll up your sleeves! This can prove to be a positive game-changer for you. A perfect opportunity is there at your doorstep to make your niche in the market.

SEO is the solution to all of this. As sales are difficult amidst corona virus, advertising is not a good idea. Organizations need something strong that builds their brand and reputation in the market so that it can make the desired revenue in the long-run. SEO comes here into play. Therefore let us have a sneak-peak into the future of SEO amidst corona virus.

COVID-19 and SEO

Why SEO matters during COVID-19

Fact #1: COVID-19 is trending – Its impact will have long term effect on customer behavior.

Fact #2: Evergreen content is still the key – It’s okay to write about trending topics as they relate to your industry or business, but websites and pages will naturally turn down in traffic over time. They also are less likely to rank in the top searches, since high authority websites and leading brands will dominate top page results. Content written on evergreen trending topics within your niche (forte), on the other hand, stays relevant and accumulates traffic over time. As such, there is never a bad time to publish content on hot topics.

Fact #3: SEO is not just about traffic – The purpose of real SEO is not simply to increase website traffic for the searches but to increase the qualified traffic.

Fact #4: SEO gains are long-term – SEO is about gaining trust worthiness from search engines, and the only way to achieve this is gradual, over time, through consistent output.

In fact, a recent study conducted by one of the efficient portal Ahrefs found that only 1% of pages that ranked in the first position on Google were atleast less than a year old.

Average age of the page in Google search

Fact #5: Search is going to become more important – As mentioned earlier in the beginning of this post, traffic to many websites from the search engines may be down, but traffic to search engines is not.

Not only our already growing trust on search engines accelerated during COVID-19, but our already-advancing search platforms are also now skyrocketing ahead many folds.

FUTURE OF SEO AMIDST CORONAVIRUS

  • SEO has worldwide reach – Every time the customers are using search engine regardless of whether you are a local retail store or a global market. This is an extraordinary period for stakeholders to put their investment in better existing content, for their particular region. This is an ideal time to work on your translation skills for international customers. Employees can provide incredible content if guided by professionals in advertising and SEO. 
  • Evergreen content will remain – COVID-19 is trending so people are putting more words to it. But after sometime, these kinds of trendy topics neither will be going to attract much traffic nor will they rank in the first place. On the other hand, the content written for your niche will always remain important and hence drive more traffic. Therefore, content written on evergreen topics will surely flourish. 
  • SEO provides long-term benefits – SEO means to enhance the quality and quantity of traffic to a website. This requires patience and consistent efforts. SEO budget should not be compromised unless it is highly required. Regularly update the websites and make landing pages. This will be beneficial in the long run. The gains do not happen quickly, but you can do a lot that will yield results after a significant time.
  • Be prepared for the obstacles – There are some tools that give you an interpretation of the expected search in the coming week. For example – Google Search Console can assist you in finding out the time when your business can have exclusive sales or lesser sales. Therefore you get the time to be prepared for the obstacles and you can make strategies to avoid any kind of loss.

Things will eventually come to its place. For organizations facing the financial crunch, SEO can be a great solution in this pandemic. It can build your visibility on the search bar. Once this has been done, you can be at an extreme success. Set SEO as your focus, or you can look for SEO service for you. 

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About Sunny Kumar 41 Articles
Sunny is passionate about Digital Marketing and building Brand Awareness. He is an experimental blogger. He holds a Google Certification in Google Analytics & Digital Marketing having a wide range of industry experience to his credit.

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