Proven Ways to Increase Your Website Traffic
We browse the web every day for hours for various purpose such as reading news and articles related to day-to-day happenings, online shopping, doing payments for daily expenses etc. But if we talk in terms of the website administrator/owner our main goal is to drive the decent amount of blog or website traffic. That means you want new people in form of the online audience every day to find the way to your blog/website.
After all, if no one finds your website or blog, how you are going to make money online and a reputation for your business through the web.
Have you struggled to increase traffic to your website? Even though you have tried every possible method in your reach.
Well, you don’t need to be an expert content marketer or SEO specialist to increase your website traffic or make money from your blog.
There are many ways to increase traffic to your website for free. As far as the backbone of any website/blog is concerned with ‘Content’ if it is good, unique and appealing to the online audience. You should see an increase in website traffic in an organic way.
Write better content
Choosing the right ‘Niche’ for passionate writing and not just for getting a huge amount of traffic after all. Writing quality articles for your readers will get ranked better in search results. Make sure that your articles are intended in such a way that it addresses the needs of your readers and they get all the related information at one place. This is the most effective way for increasing traffic to your website by offering that is something worth to your blog readers which they cannot obtain elsewhere. Keep in mind that quality always comes first rather than quantity.
#Hook your readers in from the beginning – The most effective way to get a consistent amount of traffic is to ‘hook’ them from the beginning so that at a later stage they might be user perspective ‘Subscribers’. This will also help you in getting rid of higher bounce rate which will in some cases leads to lower search engine rankings.
#Read your article aloud when writing a content – What looks good on the board doesn’t mean that sounds good. So, this simple technique can help you discover inappropriate and clunky phrases.
#Never copy and paste content from another website – Many people especially marketing firms use cheap ways to provide short-term benefits to their clients which ultimately proved to be worse at the later stage. Popular search engines such as Google, Yahoo and Bing are using the smart algorithmic approach which will easily come across these tactics.
Use photos and link your content to resources
“A single picture speaks 1000 words”. This proverb is an exemplary that using eye catchy images in your articles and blog posts can do wonders for you more than you imagine. They are beneficial in getting more traffic to your site without spending bucks on paid advertisements. Use of relevant photos in your content makes it more shareable on social media.
Also, try to use featured images for your blog posts particularly the articles which you want that the prospective audience will likely to share or engage with. As this will also allow you to embed your desired photo to be shown on searches with content from that particular post.
Lastly don’t forget to optimize your images used on the website with adding related image name, alt tags and please try to mention the credibility of the author (owner) of the image to which you are referring to.
Linking articles to your website to the one which already ranked well on the searches will sometimes prove to be good as SEO perspective. Internal linking is a part of On-Page SEO technique where you link your newly written article with the old one or vice versa. The idea behind internally linking your articles is that it is not possible to explain each and every aspect of one piece of article. You need to constantly update your written articles as per new changes occur over time and your experience.
Internal linking is very beneficial because it will tell your readers that you also have related content on this topic which keeps your readers more engaged on your blog which is good in SEO point of view and increases organic traffic.
Use call to action
When a user surfs the web and comes across some website or blog which he feels interesting than the core objective as the site owner is to keep engaged the audience by offering them the various call to action (CTA) options.
A CTA can use all type of different wording to draw the attention of the readers, including:
Start a free trial
Make an appointment
Get a free consultation
Download my free e-book now
Get free promo offers (like a discount on a movie ticket or on purchasing hosting plan)
A call to action may also include asking the reader to write a comment below the posted article for their suggestions or click some button to make a call.
Keyword research and knowing your audience
Writing an article or blog post to engage more traffic on your website is not an easy task same applies to the keyword research. It is one of the most important, high return and valuable tasks in the search marketing field. Knowing your audience right from the beginning is very crucial and ranking for right keywords can deliver more than expected traffic to your blog.
Now the question arises that how to do keyword research for free using online tools?
There are plenty of online keyword finder tools available on the internet which gives you some idea with regard to keyword relevance, average searches, competition and suggested bid amount.
#Google Adwords Keyword Planner – The first choice of researchers for keyword analysis and research is Google Keyword Planner. Because it gives a user sufficient ideas for the specific key phrases/keywords to target and to rank for on the basis of usage and keyword relevance of your article or blog post.
Keyword Planner is a good choice when starting a new site, it can help you to analyze, grow and produce more content for your readers.
Tag and describe your blog articles appropriately
Article tagging, categorization, and description in form of metadata will help your article to decide that how well your article is going to show in searches. It derives sufficient amount of engagements and traffic to your blog that most bloggers waste.
The idea behind tagging and categorizing an article lies in its overall functioning. Firstly the user experience can be improved by giving your reader a choice to easily navigate through article posts. And the other benefit is when you use categories and tags, the article gets crawled by search engine crawlers/bots and display your result in the searches if it fulfils all necessary guidelines. And the chances are there that your post may get a huge response from the online audience.
Focus on long tail keywords first
As an online marketer, our main focus is to target and try to rank for long tail keywords than exact match keywords. Keywords are one of the most important tools in your storehouse without them you are not able to focus your work to further target results from organic search to PPC campaigns.
In exact match keywords like “Cafeterias”, the competition is very high and the number of searches for that keyword is high to moderate. But in long tail keywords like “Cafeterias in south Delhi”, the competition is low and the searches are from moderate to low. And it is comparatively easy to rank for keywords which are having low competition.
Blogging is a great way to express yourself and also expand your business horizons by offering quality posts and services. After you gain a considerable amount of daily traffic on your site then start affiliate marketing to recommend/sell services to other business groups on the commission basis. This will likely to start passive income from your blog but before we come across this far in blogging career, we have to start from scratch.
There are several initial steps which involve starting a blog:
Choosing a blogging platform (such as WordPress)
Register a domain name and hosting (GoDaddy, HostGator, Blue Host)
Choosing a niche (topic) and design a blog
Add posts and pages
Start growing your blog
After following the above-given steps to drive traffic to your website. You will see a considerable amount of change over a few weeks. And your website/blog article is now able to show on the Google and other search engines.