On Page SEO Techniques 2019

On Page SEO Techniques
(Last Updated On: November 23, 2018)

On Page SEO Checklist For 2019

On-Page SEO

On-Page SEO refers to all the process that you can do to get higher rank in various search engines like Yahoo, Google SERP for your website, such as page titles, meta tags, descriptions, sitemaps & internal linking, etc. Other words, the process of updating elements such as coding, images, titles, text etc within our website or blog is called on-page optimization.

Off-Page SEO

Off-Page SEO refers to all the Process that you can do directly OFF your website to get higher rank in search engines, such as article submission, social networking, image submission, forum & blog marketing, etc. In Other words, the process to acquire quality backlinks, which point to our website, is called off-page optimization.

Both, the on-page and off-page optimization can be done by the following three techniques:

(a) White Hat SEO Techniques
(b) Black Hat SEO Techniques
(c) Gray Hat SEO Techniques

(a) White Hat SEO Techniques

White Hat SEO (also called Solid SEO Foundation) is the most organic/natural way of SEO process which follows all search engine rules and guidelines. Most of the techniques are done to please the user as well as the search engines. The basic goal of these techniques would be to increase the user experience and website usability.

(b) Black Hat SEO Techniques

Black Hat SEO techniques are completely opposite to White Hat SEO techniques. Here, the process is of implementing the techniques to please only the search engines without providing much emphasis on the site users and relevance. The website might get penalized if we keep executing such black hat techniques because, in these techniques, no as such framed guidelines are followed by website owners. This can be done through a completely automated process through bots, software, tools, programs etc., without any human involvement. These techniques are used to get faster ranking in Google SERP.

(c) Gray Hat SEO Techniques

Gray Hat SEO techniques are the combination of both White Hat SEO techniques and Black Hat SEO techniques. Some SEO and webmaster experts are still using Gray Hat Method very carefully in order to not commit uni-deal results.

In this blog post, We will share some of the ethical On-Page SEO techniques, that can be purely done through white hat method.

Top 8 On Page Search Engine Optimisation SEO Factors For 2018-2019

on page SEO tasks

  1. Page Titles

Page titles are one of the most important SEO factors on your website. All the pages & posts on your website should have its own unique title, which includes the main keywords (that brings traffic on your website) for that page.

For example, you could write a blog post about a new Strawberry Cake recipe that you have tried. It is therefore very important that you include ‘Strawberry Cake Recipe’ within your post title, perhaps “Easy Strawberry Cake Recipe” or “ Strawberry Cake Recipe for kids”, etc.
In this way, whenever someone searches for Strawberry Cake Recipes in a search engine, your post has a better chance of showing up because you have already mentioned those searched keywords.

     2. Meta Descriptions

Most people forget to include meta descriptions on the website for their pages. These descriptions are an important area to include relevant keywords for your content, as these are used with the search engine results when your page is listed in google index.
For a moment, if we continue to use the ‘Strawberry Cake Recipe’ example, then a good and right meta description for your content of page would include those keywords and relevant ones. So, “This easy strawberry cake recipe is perhaps the most delicious, yummy, mouthwatering, strawberry cake ever made.” would be a great meta description to use for that page, as it is relatively short while containing a number of specific keywords.

  1. Meta Tags

For all your pages, you can include a set of keywords in the form of meta tags. These should be the set of all the relevant keywords of your content, which you will have researched previously. Meta tags are introduced to understand the webpage, and it is not visible to the users in the browser.

  1. URL Structure

In search engine rankings, friendly URLs for each of your pages is highly recommended, as these bring better crawling. Shorter URLs seem to perform better in search engine results, however, that is not the only factor to be considered.
URLs that include targeted keywords, also perform better. The location of these keywords can also be a major influence.

For example, site.com/keyword would perform better than site.com/365/738/subfolder/keyword etc.

As you can see for this page, the URL is http://gyanow.com/on-page-seo-techniques-2019/ We have included the keywords that are relevant for this particular post.

  1. Body Tags (H1, H2, H3, … H6)

When you are writing your articles, you should break up your content into smaller sections & paragraphs to make it easier for people to read and understand. These sections can be given heading, in which where H1, H2, H3, H4, etc. tags are used.

In general, H1 tags are used for your main page title, with subsequent headings (just like the ones I have used throughout this post) being issued H2, H3, etc. Search engines use these tags to determine what is important within your article or content. This is why keyword rich headings are more useful than generic headlines. Make sure you write keyword rich headings in the order of priority in H1, H2 and H3 title tags. These Headings are used by many crawlers to differentiate important content in your article.

  1. Keyword Density

Including relevant keywords throughout your content is very important, as it helps search engines to find out what your content is all about. However, try not to excessively repeat and overuse keywords just for the search engine robots. This can lead to your website being penalized or banned from search engines because of Keyword Stuffing.
To avoid this problem, try to keep your keyword density to roughly 2-5%. If you find this hard, get out a thesaurus and broaden your writing vocabulary. In this way, you are still writing about the same thing, without the risk of being penalized or banned.

  1. Image SEO

Using images within your content is a great way to make your site more attractive and break up the boring block of text. You can use these images to help to improve your site SEO.
All your uploaded images have titles, so use them just the same as your page titles. Including relevant keywords can help people find your website when searching on Google Images. You can also add Text and Descriptions for your images, in order to make them even more
useful with SEO.

  1. Internal Linking

People frequently think that the only links that count are those from other websites. While these links are important, these are not the only important links!

Placing links in your own website pages is a great way of improving your website indexing and used properly, internal links can be a useful with your SEO. It not only makes it much easier for your visitors to come on your website and find all of your content, but it also ensures that your website gets properly crawled by the search engines to find all of your pages. It also helps to build the relevancy of a page to relevant keywords and phrases, while also help to increase the Google PageRank of your website pages.

There are various methods that you can use to improve your internal linking structure. The main being; content links and permanent navigation links.

For bloggers, content links are very useful when they are used properly. These are links that are placed within your article posts, which redirect people to other relevant pages on your website. So, this post would be focused on increasing traffic to your website.


These 8 techniques are just some of the ways that help you to improve your on-page SEO. These techniques will help you to get your pages working better, they will help you to get your entire site crawled by search engine spiders effortlesly, they will help you to increase the value of internal pages and they will build the relevancy of internal pages to specific keyword phrases.

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About Sunny Kumar 42 Articles
Sunny is passionate about Digital Marketing and building Brand Awareness. He is an experimental blogger. He holds a Google Certification in Google Analytics & Digital Marketing having a wide range of industry experience to his credit.


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