Benefits Of Blogging For Business
There are many reasons to have an active blog on your business website. Publishing informative blog posts is a great way to becoming essential to maintaining an online presence, convey your authority in your niche, standing out above the competition, and even driving online customers directly to call to action forms for further sales funnel. A blog is also a great place to share company’s product and services news and updates. These are great reasons to have a blog regardless of SEO. But for SEO specifically, there are plenty of other reasons why blogging is worthwhile. Here are the top reasons which a blog helps a business to nurture, and why you need one for your business too.
1. Blogs Offer Something New For Google
Google’s primary aim as a search engine is to give its users the best results it can. After the release of one of the much-awaited Google Panda Algorithm in February 2011, which mainly focuses on Duplicate, plagiarized or thin content, keyword stuffing, and user-generated spam. As per Google if every time we deliver/offer fresh content to the user then Panda will assign “Quality Score” to each webpage which is one of the key aspects of search engine rankings.
As part of this, it wants to point users in the direction of content which is current. For this reason, the freshness of content is one of Google’s ranking factors.
For small businesses that have only a handful of web pages, it can be difficult to keep your content fresh – especially if your business offers products and services that don’t change over time. Starting a business blog can be the ideal solution as it will place fresh content on your website on a regular basis. As a result, your site has more chance of performing better in search results.
2. To Target Long Tail Keywords
Using keywords are still the foundation of SEO, but how the search engines like Google can understand the intent of a search which a searcher makes and their ability to match it up with relevant content has improved immensely over the years.
Having fewer searches include only one keyword because it’s usually just too wide-ranging. People are searching for specific things and very specific answers to the questions for which they are curious about.
For this purpose, a blog is a great place to target long tail keywords. While it still makes sense to target a broader keyword (but not too broad!) on product/service pages.
Whereas long tail keywords might have less search volume, but the lesser known fact is that if any visitor from the search engines who searched using a long tail keyword is a highly targeted visitor that you want on your website.
3. A Business Blog Grows Your Email List
While email marketing is a great way to offer new business deals to an untouched audience which at one time might be your client, it can be hard to get people to sign up to have yet more emails dropped directly to your inbox. Here is where a blog benefits your business. If people find your blog posts to be interesting and informative, then there will be chances that they are more likely to trust your newsletters too. They may also sign up if you include links to your latest posts in the newsletter, among other relevant information such as promotions, new products or services, and company updates.
4. To Earn Inbound Links
As an owner of a website or blog, our main aim is to nurture inbound link (backlinks) opportunities from relevant websites, but blogging is a way to naturally earn inbound links over time. The truth is that other website enthusiast will link over to an interesting blog post, whereas they might not be as likely to link over to one of your page having product or service details that were created solely for sales. But, it’s still an inbound link coming from high PR (page rank) site that counts towards your overall link portfolio!
5. To Increase Time Spent On The Website
A business site offering products and services to its clients with no blog is having more bounce rate and fewer page views per visitor as compared to businesses having blog.
The search engines have hundreds of signals in their search algorithms that determine where a website/blog ranks for a specific query. One of these signals that they pay attention to is time spent on the website and obviously, bounce rate.
If a visitor hits the back button in their browser to go back to the search results or close the specific webpage immediately after landing on a website, it clearly wasn’t a good signal. If they spend some time on the site (browsing relevant videos or blog posts, for example), it conveys to the search engines that the website is relevant to their needs. This will definitely show a sense of trust among various search engines.
6. Maintaining a Blog Strengthens brand awareness
Having a blog post for your organization is significant for building awareness of the brand among online audience. Writing and introducing your product, service, or industry keeps you on your toes. You have to dig into your knowledge base, stay on top of your platter, and practice articulating effectively. Blogging benefits your business because the concrete your knowledge and communication are, the more trust you earn. Trust turns interested viewers into customers and current customers into loyal customers for even long-term relationships. And the other benefits are:
- Foster relationships
- Encouraging potential customers to visit repeatedly
- Increases your ranking in search engines
- Improving your business image and getting social
Blogging just makes sense for a number of reasons, it can improve your website rankings, increase traffic, develop your company’s brand awareness and online authority, and increase sales as well. But we get it, it’s not the easiest thing to do. A blogging involves the need to think about topics, write the fresh content, edit, publish, and promote on social platforms which all takes time. If you aren’t able to do the work by yourself in-house, you can always outsource it from an experienced content writer, ideally someone who also understands SEO.
If you were one of those business entrepreneurs who didn’t ‘get’ blogging at the beginning of this post, hopefully, you will now have convinced to start your own blog.