Interested to learn more about organic visibility which uses SEO as a key factor in 2019?
In this article, we are going to share with you the key trends you need to follow to really improve your search optimization skills.
I have recently attended the Google Webmaster Conference held at Chandigarh, India. The glimpse of which is posted below.
I had interacted with many Googlier from the search outreach team especially Syed Malik Mairaj at that conference.
The main idea for organizing this kind of conferences in 15 cities in 6 different languages including Bengali, Hindi, Marathi, Tamil, Telugu, and English across India is to target regional audience who is looking for some online resource or content to be served to them in their preferred regional languages.
It is easy to get bogged by the way how SEO tactics work while trying to rank your piece of content on the various search engines. And it is also important to learn and understand the guidelines framed by each search engines individually without assuming things on your own.
In other way, too many tactics related to search engine rankings will discourage you from practicing your skills.
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For this defined reason we’ve analyzed the key SEO trends for 2019 and what they exactly mean to someone who is completely amateur and just experimenting with things to get with search engine optimization.
I have interacted to the specialists and come to a conclusion that if webmaster neglect below mentioned 6 SEO quality factors and guidelines will not be able to rank high on search engine especially Google.
1. Quality Content –
We all know that “the content is king but the context is the queen”. So the idea behind writing any piece of content & publishing on the web is to serve the basic needs of the ultimate reader.
The quality of the content depends upon the various factors:
- Would you trust the information presented in the article?
- Does the article provide original content or information, original search, original reporting, or original analysis?
- Is the article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature?
- Was article edited well, or does it appear sloppy or hastily produced? Does it have spelling, stylistic, or factual errors?
- Does the site have duplicate, redundant, or overlapping articles on the same or similar topics with slightly different keyword variations?
If the answer of the above-written questions is ‘YES’ then you must be going on the right path without any doubt.
2. Search Friendly – Google uses a variety of factors in its search-friendly content discoveries.
- Use separate sitemaps for images and videos.
- Show when a page has been updated.
- Use the right time zone (use ISO 8601).
- Be consistent in usage.
- Don’t use future dates.
- Follow Google’s structured data guidelines.
3. Mobile Friendly (Mobile first indexing)
By 2020, almost 90% of the world’s population over the age of six will have direct access to mobile phone.
What this means is that if you don’t focus on your blog/website – and doesn’t make it mobile friendly and specifically on improving the user experience – then you will lose business.
Start with optimizing your blog/website for mobile devices. Mobile optimization is one of the foremost important & critical tasks when you’re getting started with SEO as in most of the cases mobile devices are used to make searches on the web. Start by testing your site’s load speed and performance across all devices.
- Equivalent content
- Images & alt-text available
- Similar Out-links
- Structured data & other annotations (AMP, hreflang, etc.)
- The server has the capacity (for m-dot sites)
4. Fast – Optimize for speed
When someone clicks on your site URL to enter into your website or blog. Then you have about five seconds to get someone’s attention and convince them to stay on your website. If your site doesn’t work or is slow to load, that person will not come back.
That’s why you need to make sure your website is well mobile optimized so that it will load faster with a blink of an eye.
- Prioritize visible content
- Optimize images
- Enable compression
- Improve server response time
There are some tools suggested by Google to leverage the functionality of the particular blog/website to some extent:
5. Secure – HTTPS as a ranking signal
With an increase in the number of users publishing their website to make their online presence easy. There is also an increase in the security of a website from various threats like hacking, phishing and spoofing attack.
So to make things under control we need to implement a more secure layer i.e. HTTPS (Hypertext Transfer Protocol Secure). As it also one of the key signals of ranking a website as claimed by Google in an announcement.
It is difficult to understand the content present on a page here Google Search works well. Invariably you can help search engine like Google by providing clear clues about the meaning of a webpage of a blog to Google by including structured data on the page tactfully.
Mainly structured data affects the way your content displays on knowledge graphs if you are using the following type of topic heading substance:
- How to
- FAQ (Frequently asked questions)
- Q&A (Question & Answers)
Structured data is a standardized format in the form of elaborated information about a page and arranging the page content; for example, on a music album page, who are the artists, the genre and type of melody, and so on.
For this purpose always try to use JSON-LD structured schema markup as recommended by Google.